After the summer holidays, skiers begin to think about the coming winter: they check their gear, make good resolutions for physical preparation, and start thinking about where they’ll ski—stick to familiar places, or try something new? And how much change? For weekends, for Christmas, for the ski week? And so, they begin browsing online.
We see this from the exponential increase in visits to the Panomax Super Webcams installed across the Alps. With 170 interactive Super Webcams in Italy—120 of which are in ski resorts—Panomax is one of the most privileged observation points for assessing dynamics in the skiing world. Why are skiers and tourists in general so drawn to the images from Panomax Super Webcams? Firstly, because they’ve grown accustomed to them. For over 10 years, they’ve discovered new ones year after year—and once discovered, a Panomax Super Webcam is never abandoned. The reasons behind this “attachment” are essentially twofold: the first lies in the image quality, which is far superior to traditional webcams, reaching up to 240 megapixels for still images and 10K in live interactive streaming video. The second reason—perhaps even more important—is that tourists and skiers seek to be the protagonists: they like, and therefore want, to control the webcam view themselves. They don’t want passive images or videos—they want to look up and down, zoom in, rotate, search and linger as they wish on specific details. They want the webcam to speak to them, for the landscape to speak to them—providing intuitive access to information such as slope lengths, mountain huts and restaurants along the slopes, lift specifications, names of surrounding peaks, and so on. Easily: by seeing and clicking. The visit to the Super Webcam—so immersive and realistic—already provides the pleasure of being there.
And Panomax Super Webcams meet these desires by showcasing the landscape in all its beauty and breadth with 360-degree models, day and night, offering spectacular daytime and nighttime images—true photographic gems (such as the northern lights, which have featured prominently in newspapers and on TV, drawing great attention to the hosting locations). These images can be used for countless purposes and are always highly engaging on social media. They can also highlight specific areas in more detail: slope arrivals, lift departure points, or particularly well-known and interesting zones. All of this is done with full respect for privacy. With Panomax, people and license plates are never identifiable—reassuring both the public and the operators.
Another Panomax winter awaits us—full of spectacular, unique images—available 24/7 for those who “produce skiing” and those who enjoy it.
